Founded in 1918 by Georges Schaeren in Biel/Bienne, Switzerland, Mido is a renowned Swiss watch brand known for blending innovative technology with timeless design. The company’s name, derived from the Spanish phrase “Yo mido” (meaning “I measure”), reflects its commitment to precision and functionality. Mido gained fame in the 1930s for its pioneering use of unbreakable mainsprings and automatic movements, and in 1934, it launched the Multifort collection, one of the first watches to feature water resistance, shock resistance, and antimagnetic properties. During the mid-20th century, Mido became synonymous with durability and style, catering to automotive enthusiasts with partnerships like the Radiotime watch for synchronized driving.
Today, as part of the Swatch Group, Mido continues its legacy with collections like the Ocean Star and Commander, combining Swiss craftsmanship with contemporary innovation.