The Bradley Watch Company, a division of Elgin National Watch Company, rose to prominence in the mid-20th century for its whimsical, character-themed timepieces. Founded in the early 1940s, it became best known for its Disney collaboration, particularly the iconic Mickey Mouse watch, which captivated children and collectors alike. With a focus on affordability and fun designs, Bradley quickly became a leader in the novelty watch market.
Initially featuring mechanical movements, Bradley transitioned to quartz technology in the 1970s and 1980s for greater accuracy and convenience. Though the company ceased operations in the late 1980s, its watches remain highly collectible, especially Disney models, valued for their nostalgic appeal and role in popularizing character-themed timepieces.