Bradley Cooper Ad and IWC Wristwatches are no stranger to celebrity endorsement. For example, Timex’s famous “It takes a licking…

On Astronaut Time: Watches in Space Before there was “one small step for a man, [and] one giant leap for…

Heirloom Watches: Time and Tradition Watches have been handed down as an heirloom item for centuries. The practice almost dates…

Doomsday Prep: Which Watch Will Last? Nowadays, it seems like the world can’t go a whole minute without a new…

John Wick 3: Watches and Style If you haven’t heard about the new John Wick film then you’ve probably been…

What is a Watch Bezel? If you’ve ever encountered a watch you’ve most certainly encountered a watch bezel. If you’re…

Synchronize Watches: Wristwatch Origins and Military Use It wasn’t long ago that wristwatches were considered a pure novelty. Before they…

Bulova Accutron: From Tuning Forks to Quartz Every timepiece tells a story. Whether it’s your grandpa’s pocket watch; that scratched-up…

Horology: Some Meaning and History You might turn a few heads saying this one out loud. Horology (typically pronounced “hō-rol-uh-gee”)…