The House of Dior, founded in 1946, revolutionized fashion with its iconic “New Look” and expanded into watchmaking in 1975. Collaborating with Swiss artisans, Dior crafted timepieces that combined technical precision with its signature aesthetic, featuring luxurious materials like diamonds, gold, and mother-of-pearl, embodying the brand’s elegance and refinement.
Over the years, Dior introduced groundbreaking collections that solidified its place in horology. La D de Dior celebrated femininity and simplicity, while Dior VIII drew inspiration from the brand’s iconic gowns. The Chiffre Rouge collection marked its entry into men’s watches, blending sporty sophistication with Swiss movements like the Zenith El Primero. The Dior Grand Bal featured a unique oscillating weight mimicking a swirling ball gown, symbolizing the Maison’s haute couture roots. Today, Dior watches remain icons of elegance and craftsmanship, beloved by collectors and fashion enthusiasts alike.