DOXA, founded in 1889 by Georges Ducommun in Le Locle, Switzerland, is a prestigious watch company known for its innovation and pioneering spirit in the world of horology. Originally crafting elegant pocket watches, DOXA gained widespread recognition in the mid-20th century with the introduction of the DOXA Sub 300 in 1967, a revolutionary dive watch designed in collaboration with professional divers, including Jacques-Yves Cousteau. The Sub 300 featured a bright orange dial for underwater visibility and a patented no-decompression bezel, setting new standards for dive watches. With its commitment to functionality, durability, and distinctive design, DOXA became synonymous with professional diving and exploration.
Today, the brand continues to uphold its legacy by blending heritage with modern innovation, remaining a favorite among divers and collectors worldwide.