ESQ was established in 1992 as a subsidiary of the Movado Group, designed to offer affordable, stylish timepieces that retained the quality and craftsmanship associated with the Movado name. Aimed at a younger, fashion-forward audience, ESQ watches combined Swiss-inspired design with reliable quartz movements, offering a balance of elegance and practicality. Over the years, the brand evolved, rebranding as ESQ Movado to strengthen its association with its parent company. Known for modern aesthetics and accessible pricing,
ESQ remains a symbol of Movado’s commitment to bringing sophisticated design to a broader audience.