The G-Shock legacy began in 1983 when Casio engineer Kikuo Ibe set out to create a virtually indestructible watch. Inspired by breaking a treasured timepiece from his father, Ibe and his team developed the “Triple 10” concept: a watch that could survive a 10-meter drop, 10-bar water resistance, and a 10-year battery life. The result was the DW-5000C, the first G-Shock, with a revolutionary shock-resistant structure that redefined wristwatches.
Initially slow to gain traction, G-Shock achieved iconic status by the late 1980s, embraced by outdoor enthusiasts, military personnel, and urban youth for its rugged durability and bold design. Models like the DW-5600 and Frogman broadened its appeal, while innovations like Tough Solar, atomic timekeeping, and Bluetooth connectivity kept it at the cutting edge. Today, G-Shock is a global symbol of toughness and innovation, cherished by collectors and adventurers alike.