Lucien Piccard, founded in 1923 in Switzerland, was the vision of a watchmaker dedicated to crafting elegant timepieces that blended precision and style. During a time of rapid innovation in horology, the brand gained a reputation for its craftsmanship and sophistication, standing out with its use of unique materials like gemstones and intricate dial designs.
In the mid-20th century, Lucien Piccard continued to innovate with advanced features like open-heart designs and automatic movements, while preserving its timeless elegance. Popular among collectors and admired as symbols of refined taste, the brand later shifted to focus on accessible luxury. Today, its vintage and modern models are celebrated for their affordability, style, and enduring craftsmanship, securing their place among watch enthusiasts worldwide.