Luminox was founded in 1989 by Barry Cohen, who saw the potential for a high-visibility, durable watch that could be relied upon in extreme conditions. Partnering with Swiss watchmaker Richard Timbo, Luminox developed its signature self-powered illumination system using tritium gas tubes, allowing for constant visibility in low-light environments without needing an external light source. The brand gained widespread recognition in 1993 when it was selected by the U.S. Navy SEALs for their tactical operations, solidifying its reputation for toughness and reliability.
Over the years, Luminox expanded its lineup to include watches designed for military, law enforcement, and outdoor enthusiasts, maintaining a strong association with elite forces worldwide.