The Rolex brand, founded in 1905 in London by Hans Wilsdorf and Alfred Davis as Wilsdorf & Davis, aimed to revolutionize timekeeping with reliable and precise wristwatches. Hans Wilsdorf, driven by innovation, registered the “Rolex” trademark in 1908 for its universal appeal. In 1919, the company moved to Geneva, Switzerland, rebranding as Rolex SA to capitalize on Swiss craftsmanship, marking the start of its rise as a leader in horology.
Rolex introduced groundbreaking innovations, including the first waterproof wristwatch, the Oyster, in 1926, and the self-winding perpetual rotor in 1931, solidifying its reputation for durability and precision. Iconic achievements, like the first ascent of Mount Everest in 1953 with the Rolex Explorer, further cemented its legacy. Today, Rolex is celebrated as a symbol of prestige and innovation, cherished for its exceptional quality and timeless appeal.