The Skagen watch brand, founded in 1989 by Henrik and Charlotte Jorst, emerged from their dream of bringing minimalist Danish design to timepieces. Originally from Denmark, the Jorsts moved to the U.S., where they began selling Danish watches before creating their own brand inspired by the coastal village of Skagen. Known for its clean lines, slim profiles, and modern materials, Skagen quickly gained a reputation for offering stylish and affordable watches that embodied simplicity and functionality.
In 2012, Skagen was acquired by Fossil Group, expanding its global reach while preserving its Scandinavian design ethos. Skagen has since introduced innovations like hybrid and touchscreen smartwatches, blending technology with timeless design. Today, Skagen watches are celebrated for balancing form and function, offering understated elegance for those who value thoughtful craftsmanship.