Swiss Army watches, also known as Victorinox Swiss Army watches, originated from Victorinox, the company famed for creating the original Swiss Army Knife in 1897. The watch division was officially launched in 1989 as a natural extension of the brand’s reputation for quality, functionality, and rugged design. Swiss Army watches were developed to reflect the same durable, multi-functional ethos as the knives, combining Swiss precision movements with practical features like luminous hands, water resistance, and military-inspired styling. Initially targeted toward the American market, the watches quickly gained global popularity for their reliability and value.
Over time, the brand has expanded to include dress, sport, and dive models while maintaining a strong connection to Swiss craftsmanship and the rugged, utilitarian spirit of the Swiss Army legacy.