Tayroc, a British watch brand founded in 2014 by brothers Dominic and James Owen with friends Kristian and Ashley Lovett, set out to bridge the gap between affordability and luxury. Focused on contemporary design and craftsmanship, Tayroc gained traction through direct-to-consumer sales, offering minimalist aesthetics and premium materials like sapphire crystal and stainless steel.
Known for bold yet accessible designs, Tayroc’s signature models like the TXM087, Lunar, and Eden embody its sleek, modern approach. Despite its youth, the brand continues expanding with chronographs and automatic movements while maintaining its core philosophy of accessible luxury, securing its place in the world of fashion watches.