Founded in 1997 in Geneva by Franck Dubarry, TechnoMarine revolutionized luxury watches by merging Swiss craftsmanship with bold, fashion-forward designs. Its debut model, the TechnoDiamond, a diamond-adorned dive watch, redefined luxury, leading to the Cruise Collection, known for interchangeable straps and vibrant aesthetics.
In the 2000s, TechnoMarine expanded with collections like Manta, UF6, and BlackReef, catering to adventurers and trendsetters. Despite financial struggles and a 2015 acquisition by Invicta, the brand remains innovative, producing striking, durable watches that blend luxury with practicality.