Tudor, founded in 1926 by Hans Wilsdorf, the creator of Rolex, was established as a sister brand to offer high-quality watches at a more accessible price point. Initially registered under “The Tudor” name, the brand gained prominence in 1946 when Wilsdorf officially launched Montres Tudor SA, focusing on robust and affordable timepieces powered by third-party movements while retaining Rolex’s reliability and craftsmanship. Over the years, Tudor became renowned for tool watches like the Oyster Prince, Submariner, and Pelagos, catering to military, professional divers, and adventure enthusiasts.
After a hiatus in the early 2000s, Tudor made a strong comeback with its Heritage collection, blending vintage-inspired designs with modern technology, cementing its status as a leading watch brand worldwide.