TW Steel, founded in 2005 in the Netherlands by Jordy and Ton Cobelens, quickly disrupted the watch industry with its signature oversized timepieces. Responding to the demand for bold wristwatches, the father-and-son duo introduced the Canteen collection, known for its 45mm+ cases, screw-down crowns with protective caps, and striking aesthetics. Focused on affordability without compromising quality, TW Steel gained a global following among motorsport enthusiasts, celebrities, and style-conscious individuals.
Building on its success, TW Steel expanded with collections like CEO Tech, Fast Lane, and Volante, incorporating Swiss movements, carbon fiber elements, and limited-edition racing collaborations. Its ties to motorsports, including partnerships with Formula One and rally drivers, cemented its high-performance reputation. While watch size trends have evolved, TW Steel remains a leader in oversized designs, celebrated for its bold style, innovation, and statement-making presence.