The Vestal Watch Company, founded in the late 1990s in Southern California, emerged as a bold alternative to traditional timepieces, catering to musicians, artists, and the fashion-conscious. Inspired by vintage aesthetics and modern design, Vestal quickly gained a reputation for oversized cases, unique crown guards, and statement-making dials. The brand became known for the Canteen, with its signature crown cover, and the ZR3 Chronograph, a massive 52mm timepiece that resonated with fans of bold wristwear.
Worn by musicians and athletes, Vestal had a strong presence in the music and extreme sports scenes. However, shifting market trends and increased competition led to its decline by the late 2010s. While no longer a major player, its edgy, unconventional designs remain sought after by collectors, with models like the Canteen and ZR3 preserving its early 2000s legacy.