Vincero Collective, founded in 2014 by Tim Nybo, Sean Agatep, and Aaron Hallerman, set out to create high-quality, stylish watches without the luxury price tag. Launched as a direct-to-consumer brand, Vincero gained recognition with the Chrono S, a best-selling chronograph that cemented its reputation for bold designs and premium materials like Italian marble and sapphire-coated glass.
Expanding its lineup, Vincero introduced automatic models like the Icon Automatic and Reserve Automatic, along with the rugged Argo Dive Automatic for adventurers. Competing with heritage brands, it thrived through digital marketing and strong storytelling. Today, Vincero is known for statement-making designs and contemporary luxury, carving out a niche for those who value independent craftsmanship.