The term “Virtus” has been linked to various watch endeavors over the years. In 1922, the Oris Watch Company of Hölstein, Switzerland, registered “Virtus” as a trademark, producing timepieces under this name. More recently, Virtus has emerged as a boutique watch brand inspired by the ancient Roman concept of “virtus,” embodying integrity, courage, and excellence. This modern iteration aims to blend high-end craftsmanship with accessibility.
One of their standout models is the V1 Automatic, designed for both everyday and formal wear. Featuring a polished 38mm stainless steel case reminiscent of vintage timepieces, it runs on a Swiss automatic movement. The V1 exemplifies Virtus’s commitment to merging classic design with modern watchmaking. Today, the brand continues to honor its namesake by crafting timepieces that reflect watchmaking history and timeless virtues.