Founded in 2006 in Milan, Italy, ToyWatch disrupted the watch industry with high-fashion aesthetics and playful yet sophisticated designs. Created by Marco Mavilla, the brand offered lightweight, oversized watches inspired by luxury timepieces but crafted from innovative materials like polycarbonate and ceramic. It quickly gained a cult following, with celebrities like Oprah Winfrey, Madonna, and Michelle Obama fueling its global popularity.
ToyWatch’s standout collections, including Fluo, Ceramica, and Skeleton, became statement pieces in the late 2000s, blending high fashion with accessible luxury. Expanding into flagship stores worldwide, the brand thrived until market challenges led to its closure in 2016. Today, ToyWatch models remain highly sought after by collectors and fashion enthusiasts for their bold design and cultural impact.