Unltd by Marc Ecko began in the early 2000s in New York City—a time when street culture and high fashion merged. Conceived by Marc Ecko and visionary creatives to disrupt traditional watchmaking, the brand launched its first design studio in downtown Manhattan in 2004 with seed funding from urban trendsetters. Rejecting conventional luxury aesthetics, Unltd embraced bold lines, innovative materials, and an urban edge. Its flagship Zero G Black Watch (E08513G6) quickly became a symbol of modern defiance and style.
Designed for style-conscious professionals and streetwear aficionados, Unltd watches are more than mere timekeepers—they’re wearable declarations of individuality. Over time, the collection expanded to include sporty chronographs, dual‑time editions, and retro-inspired models that reflect the brand’s commitment to innovation and urban energy. Despite fierce competition, Unltd continues to push boundaries, and its watches are now cherished by collectors as enduring icons of modern design.