The West End Watch Company, founded in 1886 in Switzerland, is renowned for its innovative and durable timepieces, particularly catering to the British colonies and the Indian subcontinent. Initially launched as a brand by Alcide Droz and Arnold Amstutz, the company became a pioneer in marketing wristwatches in regions dominated by pocket watches. Known for their reliability, West End watches gained popularity among military personnel and railway workers, particularly during the early 20th century.
The brand introduced the world’s first waterproof watch, “Sowar,” in 1917 and continued to thrive by combining Swiss craftsmanship with rugged designs suited for challenging environments. Its legacy endures as a symbol of quality and innovation in horology.