WeWOOD, founded in 2009 in Florence, Italy, blends Italian design with eco-conscious innovation. Created by Alessandro Rosano and his team, the brand produces stylish wooden watches using reclaimed and sustainable materials. Crafted from woods like maple, walnut, and teak, WeWOOD watches showcase unique textures and colors without toxic chemicals. Expanding globally, the company partnered with environmental groups, pledging to plant a tree for every watch sold.
Emphasizing sustainability, WeWOOD became known for its lightweight, hypoallergenic timepieces powered by reliable Miyota quartz and automatic movements. By merging modern horology with eco-friendly practices, the brand proved that fashion and environmental responsibility can coexist. Today, WeWOOD watches remain a symbol of eco-luxury, admired for their craftsmanship and commitment to a greener planet.